Following its successful completion of operations in the Indian market, the International Cricket Council (ICC) is now focusing its attention on expanding its business in the United States, Australia, Canada, and the Caribbean. ICC To Issue ITT For US, AU, CA, And WI.
It is going to release its second Invitation to Tender (ITT) for the media rights in these areas within the next twenty-four hours.
The International Cricket Council (ICC) said in its announcement of the launch of the Invitation to Tender (ITT) that “the ICC is starting the next phase of its media sales process across targeted markets, including the United States.”
ICC Won Media Rights in India
This comes after the ICC successfully concluded a tender for media rights in the Indian market. It only just parted ways with the India rights by selling them to Star Sports for $3 billion.
Star Sports then split the property in half, sold the television rights to Zee, and kept the other half of the business. It has protected its ownership of digital rights.
Again, the proposals are being solicited principally from the four markets that have been designated for the primary purpose of hosting the eight global events for men between the years 2024 and 31, and the four events for women between the years 2024 and 27.
In the combined ITT, there will be 16 events for men, including the championships for those under the age of 19, and six contests for women.
At this point, the ICC has not disclosed either the basic fee or the asking amount it intends to charge. If there is a demand, it may take into consideration setting an asking price, exactly as the case with the Indian broadcasters.
On the other hand, in contrast to the situation in India, these bundles will be for the combined TV and digital rights; a solo package would not be made available. Any party interested in hosting men’s competitions over the next four years is needed to submit a proposal.
They also have the option of putting in a proposal for an association that would last for eight years.
The International Chamber of Commerce is pursuing each market individually for the very first time.
Countries’ ICC Budget Contributions
One obvious takeaway from this strategy of segregation is that it will become transparent to the cricket world on the contributions of different regions/countries to the income of the ICC, particularly India.
This is an important point to keep in mind because it will make the ICC’s finances easier to understand.
The last time around, seventy percent of the revenue collected from the rights came from the Indian market. Following India as the largest contributor to ICC income is the United Kingdom, which is followed by the United States, South Africa, Pakistan, and Australia respectively.
On the other hand, the ICC won’t enter the Pakistani market until the middle of the next year, much after it’s finished with other regions of the globe. Recently, there has been a resurgence of interest in the sport of cricket in the United States.
In line with the current pattern, the International Cricket Council (ICC) has granted the United States the right to co-host a global event, the Twenty20 World Cup, which is scheduled to take place in 2024 in both the United States and the Caribbean.
At the moment, events from the ICC are shown on Willow TV, which is a subsidiary of Times Internet much like Cricbuzz, and on ESPN+, which is an OTT platform. Then there are the major media corporations like Apple, Amazon, NBC, and CBS.
There, NBC broadcasts the Olympic Games. “The United States of America is one of the International Cricket Council’s targeted growth markets, and with 30 million cricket fans already enjoying the sport there.
2024 World Cup Co-Hosting
With a World Cup scheduled to be co-hosted in that country in 2024, and our exciting ambition for inclusion in the 2028 Olympic Games, there couldn’t be a better time for cricket to find a broadcast partner to help grow the game across the region,” ICC chief executive Geoff Allardice said.
“There couldn’t be a better time for cricket to find There is a possibility that Sports Max, Flow TV, and ESPN may compete with one another in the neighboring Caribbean.
Willow Canada is the company that currently owns these rights in Canada. In the past, ICC tournaments were broadcast on Rogers, and before that, they were shown on ATN.
Foxtel and Channel Nine are now taking turns broadcasting ICC tournaments in Australia. Foxtel and Channel Seven now have the rights to broadcast Australia’s international matches.
These two networks worked together in 2018 to bring an end to Channel Nine’s dominance in the cricket industry, where it had had a monopoly for the previous four decades.
As a matter of public knowledge, both Fox and Seven have just lately completed a contract of 4.5 billion dollars for the Australian Football League (AFL).
Which is the most popular sport in the nation.
Additionally, seven is the owner of the rights to the Olympics. It’s over-the-top (OTT) platform, 7plus, is immensely popular, and unlike Fox’s OTT app, Kayo, it does not have a paywall.
There Is Also Network Ten
In addition to channels Nine, Seven, and Fox, there is also Network Ten, which was once known for airing Big Bash.
It was just bought by the American company CBS Paramount, and it may be one of the companies competing for the rights in the same way that Optus Sports was just recently successful in acquiring the rights to broadcast the English Premier League.
The International Cricket Council recognizes Australia as a distinct market, and as a result, the country may choose not to broadcast some World Cup matches, such as those that feature underdog teams.
The market dynamics are different because there are only roughly 26 million people, and the ICC tournaments are broadcast live at night, except when they are taking place in Australia (in 2028 during this cycle).
Things, however, seem to be changing shortly, especially in light of the constantly expanding South Asian community (there are around 750,000 Indians), the vast majority of whom are followers of cricket.
No one can say for certain whether or not this will result in increased income for the ICC from its media rights.
